JB Springs recently ran a competition with a few regional universities to design a mascot for Springtelligence.
The brief was to design an avatar to promote Springtelligence that would appeal to 5-10 year olds and in some way relate to springs.
We received entries from Leeds Arts University, Leeds University and Manchester Metropolitan University. Once all of the entries were in, each employee was given the opportunity to vote for their favourite. Suzy Ellwood’s design from Leeds Arts University was the clear winner with over 60% of the votes.
We liked the design for both its attractiveness to young children and its versatility. The shape of a snake has the ability to replicate each of the different types of spring which is great for explaining to children.
Cesca Molyneux, Project Developer, JB Springs said:
“The designs were sent round every employee to vote on and Suzy’s design was the clear winner with nearly two-thirds of the votes. We liked the design for both its attractiveness to young children and its versatility. The shape of the snake has the ability to replicate each of the different types of spring which will be a great asset for when we are explaining springs to children as part of our Springtelligence education and training programme.
Suzy has been a joy to work with. She has been very patient with us whilst we work with her to perfect the design as well as being very forthcoming when responding to our requests.”
We invited Suzy to our site for a tour around the factory and give her a better idea of the types of springs we manufacture and how they are made. Suzy is currently studying for a BA in Animation so we hope to carry on working with her in the future as we continue developing our Springtelligence course.
Make sure to look out for Max Stress popping up across our Springtelligence resources and materials!